Influence of Area Codes on the Craft Beer Industry in the 732 and 404 Areas

James Charles
8 Min Read

The craft beer industry refers to the production and sale of beer by small, independent breweries that use traditional brewing techniques and high-quality ingredients to create unique and flavorful beers. Craft brewers often prioritize experimentation and creativity, and many specialize in brewing certain styles of beer such as IPAs, stouts, or sour beers. The craft beer industry has grown rapidly in recent years, with more and more people seeking out locally brewed, artisanal beers that offer more variety and complexity than mass-produced beers from large breweries.

Area Codes and Their Significance

Area codes are the three-digit numbers that are used to identify specific geographic regions within a country’s phone numbering plan. In the United States, for example, area codes are used to identify different states or regions within states. The significance of area codes is that they allow callers to make long-distance phone calls without having to physically dial the full phone number, which can be quite lengthy. By dialing the area code along with the seven-digit phone number, callers can connect with people and businesses located in different parts of the country. Area codes are also sometimes used to indicate a particular type of service, such as toll-free numbers, or to identify specific mobile phone carriers or virtual phone systems.

Craft Beer Industry in the 732 Area

The term “The Craft Beer Industry in the 732 Area” refers to the production and distribution of artisanal or small-batch beer in the geographical region associated with the 732 area code, which includes parts of central New Jersey.

Craft beer is typically made by independent breweries that prioritize quality, innovation, and experimentation, often using locally sourced ingredients and traditional brewing techniques. The craft beer industry has experienced significant growth in recent years, fueled by the increasing demand for unique and flavorful beers.

In the 732 area, there is a diverse and thriving craft beer scene, with a wide variety of breweries, taprooms, and beer bars that cater to a range of tastes and preferences. Some of the most popular breweries in the area include Carton Brewing Company, Kane Brewing Company, and Asbury Park Brewery, among others.

Market and Branding of Craft Beer

The 732 area code also plays a role in the marketing and branding of craft beer in the region. Many breweries use the area code in their names and logos as a way to establish a sense of local identity and connect with consumers who are proud of their New Jersey roots. For example, 732 Brewing Company, based in North Brunswick, uses the area code prominently in its branding and marketing materials.

The 732 area code may also influence consumer preferences for craft beer. People who live in the region may be more likely to seek out and support local breweries, as they feel a sense of loyalty and pride in their community. Additionally, the area’s proximity to larger metropolitan areas like New York City may also influence the types of beers that are popular, with many breweries focusing on hop-forward IPAs and other trendy styles.

Overall, the craft beer industry in the 732 area is a vibrant and dynamic community that reflects the unique flavors and culture of central New Jersey.

Craft Beer Industry in the 404 Area

The term “The Craft Beer Industry in the 404 Area” refers to the craft beer scene in the metropolitan Atlanta area, which is identified by the area code 404. The craft beer industry is a niche market that produces small batches of beer, often with unique and innovative flavors, using traditional brewing techniques.

The 404 area code has a significant influence on the craft beer industry in terms of marketing and branding. The area code is often used as a way to associate a particular beer brand with the local community, creating a sense of pride and loyalty among consumers. For example, breweries in the 404 area may use the area code in their beer names or marketing materials to emphasize their connection to the region.

The 404 area code also affects consumer preferences for craft beer. Local consumers may be more likely to try and support breweries in their area, as well as prefer beers that are associated with their region. This can result in a greater demand for certain styles of beer that are popular in the 404 area, such as IPAs or stouts.

Comparison of the Influence of Area Codes 732 and 404 Areas

In comparison, the 732 area code, which encompasses central New Jersey, has a different craft beer scene and area code influence. While there are some similarities in terms of the types of beer produced, such as IPAs and stouts, the branding and marketing strategies are likely to be different due to the different cultural and demographic factors in the two regions.

Overall, the influence of area codes on the craft beer industry can have a significant impact on the success and growth of local breweries. By leveraging the unique aspects of their region and utilizing area codes in their branding and marketing, breweries can create a strong sense of identity and connection with their community, ultimately driving consumer demand and contributing to the overall success of the craft beer industry.


Area codes can have a significant influence on the craft beer industry. The case study of the 732 and 404 area codes demonstrated that the area code can influence consumer perceptions and buying behaviors, as well as the branding and marketing strategies of craft breweries. While the 732 area code had a more established craft beer scene, the 404 area code was able to use its novelty as a marketing advantage.

However, both areas faced challenges in terms of competition and consumer preferences. Ultimately, the success of craft breweries in these area codes depended on a combination of factors, including the quality of the beer, branding, and marketing efforts, and the ability to adapt to changing consumer trends.

As the craft beer industry continues to grow and evolve, it will be interesting to see how area codes and regional identities continue to influence the industry.

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